Our mission

Welcome to Appcues! Our mission is to help teams like yours build products that people love. We do that by giving non-technical folks the tools to create personalized experiences that remove the friction associated with learning, realizing value, and becoming an expert in a product.

To accomplish this we use the Product-Led Growth Flywheel as a framework for growing your business through investing in a product-led user experience.

How Appcues works

Appcues works by adding a small amount of code to your website that allows our application to identify your users, judge what content they should see (based on settings you create), and show that content within your application.

This document focuses on Appcues for web applications, to learn more about Appcues for mobile check out the Mobile Overview doc!

New to Appcues? 

Check out Appcues University to get Appcues Basics Certified, register for upcoming webinars, and more! We cover account setup and management, experience types, flow building, creating segments for user targeting, analytics, and integrations.

Have a specific topic you'd like covered? Let us know at [email protected].

Getting Started

The following information will help ensure you have Appcues implemented properly.

1. Create an account/Join an account
   • We assume you’ve created an account already, but if not register here.
   • If your team has an account, an admin can invite you from the Team page. Email them this URL.
2. Add the builder Chrome Extension
   • Appcues Builder (in Google Chrome store)
   • The builder is how you will create and edit content. You’ll build directly on your website, no coding is needed. And don’t worry, we don’t change any existing code or show anything to your users until you’re installed and you publish your work.
3. Install Appcues on your site
   • Installation Overview
   • Installing Appcues allows you to show content (ie, modals and tooltips, etc.) live to your users. It’s also how you send targeting information (User Properties and Events) to Appcues so you can reach the right people at the right time.
4. Create Themes
   • Themes page
   • Your Appcues Flows should look like your application, not ours. With Themes you can set colors, button styles, fonts, and more.
   • Have a dedicated designer? Invite them to your team.
5. Strategize and start building!
   • Get started with Product-Led Growth Strategies

Next steps:  Start your free trial (if you haven't yet).